The crystal ball is a little murky on this one, with an emerging consent leaning in the direction of a no-app future where apps are replaced by websites that function like mobile apps. This may come to pass, but it’s perhaps at least ten years away or longer. Mobile apps are still enormously popular and will continue to be for the foreseeable future. The underlying technology is changing, though, with single codebase apps that can track on virtually all popular OS’s and brands replacing native mobile apps. With a single codebase, mobile apps are greatly easier and cheaper to develop, all you need is a wrapper of sorts that translates the app’s source code into the language of the phone brand or model, and OS you plan to run it on. If anything, these single codebase apps will act as the entryway to web apps that will run on any phone with access to a 3G or newer networks. That, though, is a long ways off.
What are certain of the changes we might see?
Mobile apps stay to disrupt traditional ways of getting things done. Advances in other technologies such as data storage and blockchain will drive innovation that transforms areas as diverse as industry and healthcare. Some of the changes we can expect to see as a consequence of the expanding use of mobile apps:
- Use a mobile app to see your doctor this technology already into exists, although it isn’t yet in widespread use. In January 2016, Bon Secours Health System, Inc. deployed a mobile app called Bon Secours 24/7, which allows a patient to programme a non-life-threatening appointment to see a doctor without leaving the comfort of her home. To encourage individuals to use the app, Bon Secours offers these virtual doctor visits for about a third of the cost of a regular visit.
- Mobile enterprise apps we can expect to see a surge in B2B apps, with an emphasis on removing pain points and friction from common business developments. This isn’t talked about as much as apps from merchants, but small to medium-sized businesses are finding these apps can give a significant boost to client arrangement and retention, not unlike their retail counterparts.
There is no hesitation that mobile apps will be around for quite some time to come. While technologies may change and the way apps themselves are built, we still need to use them to connect with each other, to shop, and to pay our bills. AR and VR are creating inroads into the mobile app market with games and other apps designed around these relative newcomers. Until major internet technologies are faster and more secure, mobile web apps will continue to lag behind native mobile apps in popularity and use. For customers, there will continue to be an overwhelming array of apps to select from in each major category, while for developers, there will be plenty of opportunities to create and publish new apps.
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