What is a portfolio?
A portfolio is an ever-changing document that contains an overview of your accomplishments, skills, experiences and attributes. It does not take the place of a resume or cover letter. Instead, it allows you to market yourself to employers in a more personal and creative way.
The benefits of a portfolio
According to the public relations team at Adoni Media, showing off your creative side and thinking of different ways to showcase your skills when applying for a job will catch the attention of potential employers.
A portfolio can set you apart from other applicants and gives you an opportunity to creatively expand on the skills and attributes you list in your cover letter and CV.
In the Public Relations field, a portfolio can be especially beneficial to show off writing, editing and research abilities.
Employers in PR appreciate seeing a portfolio that contains tangible proof that a candidate can write, edit and research well.
What to include in a portfolio
According to PRSSA, a great PR portfolio should include:
- A copy of your cover letter and CV
- A few of your best writing samples
- A couple of samples of your editing abilities
- Clean copies of pieces you’ve created from editing software
- Evidence of any specific skills or professional affiliations
- Letters of reference
In light of this, your portfolio should look professional, be easy to view and best support the information you are presenting in your resume.