Up until a decade ago, marketing was simple. It revolved around traditional media forms, and advertising was a top-notch investment that gave high returns. But in 2019, the picture is slightly different. We have a cold war between the traditional media and digital media.
Everyone is debating every day about which one is good in the sense of Marketing? Digital Marketing vs Traditional Marketing.
Has this led to confusion for you? Have these raised questions like “does traditional marketing even exist anymore?” An ad agency in Pune, would like to help you sort through this mess and answer the burning question in your mind, “should I or shouldn’t I opt for traditional marketing?”
What exactly is Traditional Marketing?
Traditional marketing predates digital marketing by centuries. Traditional marketing means sending your message to the target audience through the use of traditional media. According to an advertising agency in Pune, it is a broad category. Traditional marketing contains print media advertising, outdoor advertising, TV and radio broadcasts, door to door marketing and cold calling.
Which are the channels of Traditional Marketing?
Everywhere there is Traditional Marketing. Unlike digital marketing which is restricted to phones or laptops, traditional marketing occupies physical space and cannot be ignored. There are many different channels through which one can do traditional marketing, according to one of the best ad agencies in Pune.
● Newspapers Ads
Newspaper advertisements are one of the oldest forms of traditional marketing. They have a wide reach. Take an example of Pune city, whose literacy rate is more than 80%. The top newspapers of Pune are Sakal (circulation – 5,97,215), Times of India (Circulation – 3,20,000) and Lokmat (Circulation – 3,40,167). A single newspaper advertisement in any one of these newspapers can reach lakhs of people!
● Pamphlets and Brochures
One of the best forms of traditional advertising is pamphlets and brochures. They are versatile and dynamic. They can be sent out with newspapers, or mailed through the post, or handed out at events or on the streets. According to an ad agency in Pune, pamphlets and brochures are the top choices amongst real estate developers, hotels, educational institutes, and service rendering companies.
● Hoardings and Banners
Outdoor advertising is the most eye-catching form of traditional marketing. It is more significant than life, vibrant and memorable. Hoardings and banners are an attractive offering in the traditional marketing mix. They reach a broad audience and are placed at critical junctions in the city. Hoardings and banners are impactful and effective, in the opinion of an advertising agency in Pune.
Other traditional marketing methods like cold calling and radio or TV broadcasts also give excellent results for the organization. Yes, digital marketing is “trending”, and everyone wants a piece of that cake. But that does not make traditional marketing obsolete.
Traditional marketing concepts are thriving. People love the fact that traditional marketing promises one on one human interaction through phone calls or in-person visits. As a business it would be more fruitful to you, to opt for a healthy mix of traditional marketing and digital marketing in your overall budget. According to an ad agency in Pune, both the methods if appropriately used dole out splendid conversion ratios!