There are good companies, and then there are great companies. The thing that differentiates the good from the great is that they are not complex. They are simple, easy and they work towards the betterment of their business while keeping a steady eye on their consumers. Great companies in India understand that doing these 7 things make them stand apart from the rest and it’s a part of what makes them continue to be great.
They Manufacture Eco-Friendly Products
Many conventional detergent liquids for home and commercial use are loaded with chemicals that can be harmful to the environment. Great companies, in view of the serious environmental damage caused by liquid detergent manufacturing, have come up with various formulations in an attempt to go green and eco-friendly. What’s more, these detergent cleaning liquids are equally as effective in removing dirt and grimes as the commercial grade ones. It makes a great choice for those who are environmentally conscious, as they are specially formulated without azo dyes, sulfates, phosphates or preservatives. It’s a great choice for those with extra-sensitive skin or those with allergies.
Also, such manufacturers usually come up with concentrated gel solutions, saving the millions of liters of water used in the liquid detergent manufacturing process.
They Say No to Animal Testing
Morally conscientious and ethical companies say no to animal testing. They rely on non-animal testing methods that can be used in place of animal testing. This approach is humane and more relevant to humans. Their products are phosphate free, devoid of harmful toxins, is biodegradable, and packed in recyclable containers.
They Have a Strong Corporate Social Responsibility Program
Corporate Social Responsibility (CSR) ensures that companies conduct their business in an ethical way. Great detergent companies behave ethically—with a transparent approach. They conduct business fairly, protect the environment and support worthy causes. They also take in account their social and economic impact and have regard for human rights.
They Have Better Consumer Pricing
The ingredients that manufacturers use to make detergent liquids and other cleaning agents change periodically. This reformulation is either to bring on a much more effective solution or using alternative ingredients to cut costs. Great companies have their consumer’s need at the forefront while reformulating a product, keeping customer satisfaction as their prime focus.
They Maintain Quality
Great detergent companies aren’t afraid to use quality ingredients that reflect in their products. They often use non-toxic chemicals and azo-free ingredients that are safe for the environment and is easily biodegradable. They maintain the highest of quality standards, reflecting their focus of “customer first”.
They Do Not Shy Away from National Recognition
Who doesn’t love to be recognized and be known as the company contributing to the bigger picture and making an impact in their consumer’s life? Their culture is their brand, making it their fuel for success.
Great detergent companies advertise what they do and are not ashamed of it. It is their way of reaching out to more and more consumers to make an impact in their everyday lives.
They Use Innovation to Grow Their Business
Great companies are aware that in order to sustain, they have to be innovative and cutting edge. They come up with different composition and keep abreast of current trends in technology. They add value to their existing products to differentiate the business from their competition and increase the perceived value to their consumers. They know innovation is crucial to their organization’s long-term success.
In short, great detergent companies know their worth. They know what it is like to have satisfied customers. On the other hand, they are also not afraid to take criticism and are open to feedback and sharing new ideas.