Creating a visually appealing corporate video can be a daunting task. A corporate video must communicate what your brand is all about, what unique value proposition your products or services have to offer, why your company should be considered over competitors and how you plan to deliver high quality services to the customers.
One might find it a challenging task to create an awesome corporate video. With quality content, a few basic tools and a modest budget, any business can create engaging, high quality corporate video that will help businesses to build brand value and solidify relationship with customers and prospects.
To help you create a stunning corporate video, we’ve put together a list of tips to guide you through the process.
Decide a Purpose and Find Stories Revolving Around It
Every corporate video has a different purpose. Some videos are tailored to attract new customers while others to get new employees. Some videos might sell products or promote a product while others may be created to raise the brand awareness. Decide what your company has to offer and how you can purpose it in a video.
You can showcase your products and customer service to people through customer testimonials while employee testimonials can be a powerful way to recruit new hires. Product overviews can help the customers to learn more about the product and take informed purchasing decisions. Explainer and How-To videos can be created to educate prospects or customers. You can even try creating a short documentary about a client showcasing your product.
Planning is the Key
If you really want to create a jaw-dropping video, you need to plan the direction really well. Once you have figured out the goal of the video, find out the resources needed, budget to be utilized and timeline. But essentially, having a plan means considering what needs to be done for the video, how it will be done and when it will be done.
You should not try to do this alone. It requires a team to handle the video production process. You must hire a corporate video production company to get the things done for you.
Find the Stories that will Connect, Engage or Entertain your Audience
Not every story will attract your target audience. Some are funnier, some are action-packed while some have more emotional pull. You need to be clear on purpose of the video before finalizing the storyline for your video. Creating video takes time and money. So, you need to be bang on the story selection.
For Example: Testimonials from clients can be really interesting and exciting when you are trying to promote product while employee testimonials can come handy when you are trying to recruit.
Keep the video short and simple. Do not overplay with the video elements.
Hire Professionals to Ensure Quality Video Production
The quality of a corporate video must not be compromised. Hiring professionals like “Peppy Production” will guarantee decent video production. Peppy Production can even handle just everything for you from concept to post-production. A nicely created video can bring decent conversions.
Launch your Video and Promote
You have created a stunning video for your audience. There is no point hiding it from them. You can host it on platforms like YouTube, Vimeo etc. As a result, your video will also become prominent on Google Search. Promote your video on social media platforms. You can even run social media campaigns to maximize the video reach.
Now, you know how to create a kickass video that can appeal to the audience. Start brainstorming and producing the videos to bring conversions and interactions. So, what’s your next big video idea?