A high bounce rate is a nightmare when it comes to digital marketing. A bounce rate is a number that you hope is always on the lower side, said a digital marketing company in Pune. A low bounce rate and high conversion rate generally go hand in hand if you have optimized your website well and have created useful and attractive content for your visitors.
What Is Bounce Rate?
A bounce rate in Google analytics is a percentage which denotes the number of visitors who left your website without going to a second page on your website.
Why your Website Should You Have A Low Bounce Rate?
A high bounce rate on Google analytics shows that your audience is not happy with what they are seeing on your website.
A low bounce rate suggests that the visitors have received some value addition when they come to your website and are exploring it for more content. A low bounce rate increases your chances of leading the customer to conversion.
Following are some ways in which we can reduce the bounce rate:
●An Attractive Landing Page
Half of the issues that you may be facing concerning a high bounce rate may revolve around not creating a good landing page. A good landing page is key in retaining your target audience.
Create an attractive, purposeful and concise landing page. It should answer the query raised by the user and add some value to their experience. If the user is satisfied by the landing page then he will want to explore the website and see other pages as well reveals a digital marketing company in Pune.
●High Definition Images and Videos
Images and videos are great to engage an audience. People love to see pictures or videos rather than read long texts.
They prefer to gain information through visual aids and have a strong recall memory when it comes to vibrant images. Use relevant and eye-catching images and videos for your landing page said a digital marketing agency in Pune.
●Create A Simple Call to Action
The secret to conversion is having a call to action on every page of your website. The call to action should be persuasive and simple. It should be worded in such a manner that the visitor responds favorably to the call. Generally, words like “Sign up for a free trial” or “Claim your free eBook here” work wonders.
A call to action also helps in generating leads that are ripe for conversion. They have visited your website, signed up for an offer and are eager to buy or learn more about your products and services. A simple call to action can reduce the bounce rate on Google analytics and give you more leads.
The increase or decrease in bounce rate is all a matter of user experience. If companies focus on guaranteeing the user a fantastic and smooth experience then the bounce rate falls.
But if you create a text-heavy website or a website that loads slowly or has some features that don’t work, then your target audience will not want to stay on the website. A higher bounce rate also affects your Quality Score on Google. Pay attention to the bounce rate and consistently work on reducing it, explained a digital marketing service in Pune.