Every brand today has a marketing strategy or two. Some still go for the traditional approach while others double down on digital marketing. Both are still valuable but there is no doubt that digital marketing is the way to go.
Thanks to advancements in technology, digital content now reaches more than a million people every day in thousands of forms, types, and channels. There are a lot of digital content floating around.
Some may be made just to entertain people such as memes, YouTube videos, fan arts, and more. Others are used to drive brand awareness and to generate leads for businesses.
Content marketing strategies are often used for businesses that want to generate more leads as much as possible. They should provide value to the visitor but still persuade them to convert into a customer.
With that said, here are some of the marketing trends in 2018 to keep in mind when running digital campaigns:
Media and PR
Brands are now actively acting like media and public relation companies in order to keep up with brand exposure. Some brands may actually use YouTube blogs, podcasts, interviews, and more. They operate similar to some media companies that put out regular content in order to grow the number of their fan-base.
All digital marketing trends should have sound messaging. Brands should plan ahead about what they would want to say in their digital campaigns. It all starts with creating the buyer persona for the brand and incorporatingheuristics and cognitive insights in order to fully maximize the messaging output.
Optimizing Campaign for Humans
Most of the time, marketers always aim to be more visible on search engines and on social media and they tend to over optimize for the machines crawling the content. The focus should still be on humans reading the content itself. The formatting can seem off and that could also push away customers and potential customers.
There are a lot of tools available to read analytics and data. Analyzing them will give the brand a big advantage as they would know what is working for their brand and what is not. They can then use the insight to adjust the campaigns appropriately.
What’s your take on digital marketing trends?